Hi, I’m Amber. For most of my career, I worked in the video game industry as an artist and producer—a world that shaped my creativity, taught me how to build meaningful experiences, and introduced me to some of the most welcoming and passionate communities I’ve ever known. Games have always been more than entertainment to me; they’re places of connection, comfort, and shared adventure.

Creating tangible, collectible treasures became my way of bringing that feeling into the real world. That pull toward making things has always been part of my life—my mom ran her own jewelry business, and after she passed, I felt a strong desire to create something that honored her creative spirit while allowing me to express my own.

The Merch Goblin is where all of those threads come together: fantasy, gaming, creativity, and community. It’s a space for fellow shiny seekers—people who find comfort in collecting, joy in magical details, and belonging through shared love of nerdy things. What started as a personal creative journey has become a welcoming community where we Hunt the Magic, Keep the Treasure, and Share the Joy together.