Founder Story

Hi, I'm Amber, and for most of my career I worked in the video game industry as an artist and producer. Video games have always been one of my great passions—they’ve shaped my creativity, connected me with incredible communities, and inspired me to think in worlds beyond our own.

Jewelry became my way of doing that. My connection to it runs deep; my mom ran her own jewelry business, and after she passed away, I found myself drawn to the craft. Carrying her legacy forward felt natural, but I also wanted to infuse it with my own artistic voice. I began creating pieces that reflect both worlds—handcrafted treasures that celebrate my love of games.

The Merch Goblin is where those passions meet.

Our Mission

The Merch Goblin creates handcrafted, game-inspired jewelry that celebrates fandoms often overlooked. We’re more than a store—we’re a community of shiny seekers, united by a love of fantasy, adventure, and the magic of gaming.

Our Values

  • Trust

    Transparent materials, commitment to quality craftsmanship, and original artwork created by real artists - not AI.

  • Inclusivity

    Community and merch that welcome all identities and sizes. We proudly welcome our LGBTQ+ community and all who lead with kindness.

  • Customer-First Approach

    Your happiness guides everything we do. We listen and adapt to make each experience with us welcoming and helpful.